The Pitch

Nick 'Grimmy' Grimshaw

USP: He's slightly less irritating than most of the other presenters on 4Music.

USP Score: 7/10. Strong. Our basic expectations of "younghipgunslinger" music presenters have been persistantly eroded over the last few years, a trend which began with the pretty/vacant/inept/desperate Alex & Alexa "replacing" Oliver and Amstell on Pop World (a bit like "replacing" Coke with Tab Clear), and the never-ending cycle of marble-mouthed new-ravey kids who Channel 4 have hired on a strict trouser-width basis, rather than on the basis of them possessing any of the actual qualities which made Amstell & Oliver the authors of wonderful pop television. By being (a) frequently successful in his attempts to form coherent sentence structures and (b) generally tolerable in short bursts, Nick Grimshaw, or 'Grimmy', is - by current 4Music standards - a broadcasting giant. He'll be commentating on state funerals before the end of the decade, with breaks for The New Single From Kanye West and an interview with Kelly Osbourne.